A follow up study found that people shown a Disney Channel logo subsequently behaved in a more honest manner than those shown an E! Entertainment logo. People who had been shown an Apple logo consistently thought of more creative solutions than those shown the IBM logo. In 2009, researchers experimented with subliminal messaging by showing test subjects either an Apple logo or an IBM logo for 30 milliseconds - too short of a time to consciously process - while asking them to come up with creative ways to use a brick. Subliminal messaging is similar except the stimulus in question is undetectable like an image flashed too quickly for the eyes to see, or a sound too low or too scrambled for human ears to hear. Either way, the wine was pretty darned good.īackground music used this way is an example of supraliminal messaging – shoppers hear the music but are not conscious of it influencing their thoughts.
I wonder if that San Francisco restaurant was playing French music - France is the birthplace of Pinot.
What’s more, shoppers indicated via questionnaire no awareness they’d been influenced by music. They found that when French music was played, French wines outsold German wines, and when German music was played, German wines sold better. For a two-week period, they played French music and German music on alternating days, and recorded wine sales by country. I don’t particularly like Pinots, so why the heck did I order one?īack in the late 1990s, researchers took to a British supermarket and tinkered with the store’s background music. Watch Video: Start-up offering to preserve & upload your brain, but there's a catchĪ few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list.
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